I remember these words so clearly. They were spoken by a woman not much younger than my mother. When I initially arrived at this particular job interview, I saw her an immediatly convinced myself of how intelligent and well- educated she must be. Having worked at a well- known local law firm for many years, the woman presumably knew everything about things I had never heard of, short of my fascination with the movie Legally Blonde.
When she uttered those words, however, and stared seriously into my eyes, I knew that social media was something that her J.D. did not cover. Now, the woman who had probably seen nearly everything in her decades of experience in the legal world needed me– a 23- year old with a B.A. in Journalism– to take the reigns of what might be one of the most important public relations tools since the creation of the press release.