Shoppers call for boycott of Forever 21

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Forever 21 is coming under fire after a letter sent to employees was leaked online.  The

letter states that Forever 21 is demoting a number of full-time, non-management employees to part-time positions.  Those positions include stock associates, sales associates, cashiers and others.  The letter states that the demoted employees will no longer receive health benefits and that their regular schedule will not exceed 29.5 hours per week.  This has caused a social media uproar, with thousands calling for a boycott of the store.  Forever 21 released a statement via Facebook saying the realignment is in no way related to the Affordable Care Act.  Forever 21 operates 480 stores nationwide, including one location in Crossgates Mall.

This post originally appeared on the Capital Region Newsroom website.

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About Crista Leigh

I used to be "The Rock Goddess" on the local affiliate of a nationally syndicated morning show. I spent my nights hanging out with band members at local concert venues, DJing and MCing various booze-filled events, and wearing outfits that involved more studs and spikes than could be found in every combined circa-1999 Hot Topic. Now, I'm the "Social Media Goddess," helping your business solidify a digital marketing plan to keep up with competitors. Doesn't really have quite the same ring, does it? I’m a lover of many things, but I am passionate about a few. Radio is my first love, and with that, the art of broadcasting. I have a deep appreciation for all music (yes, even polka) and grew up on a steady diet of punk rock and gospel (thanks, Dad). Combining my love of radio and music– and to live it every day– has been a dream-come-true, and I consider myself lucky to continue to work in the industry that gives me so much joy. Blogging, for me, is almost like an extension of radio. It gives me an opportunity to share my thoughts while providing the world with information. Marketing and social media are my new passions in life. I suppose "new" isn't the best way to describe it (since I've been at it for more than a decade) but I have recently enhanced my skills with additional clients and a shiny new master's degree. I suppose that's why I'm here.

Posted on August 16, 2013, in Entertainment, Local News, Opinion, Public Relations, Social Media, Uncategorized, US News and tagged , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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