No fat chicks.

This was originally posted to the Capital Region Newsroom blog.

ImageIn an interview earlier this week, Abercrombie & Fitch CEO Mike Jeffries caused a firestorm in the over-size-10 community by allegedly saying that his clothing brand does not cater to fat people.  And it wasn’t just a subtle “Our brand caters to those who live the lifestyle that is in-tune with our brand”.  

In the article, Jeffries said that he only wants thin and beautiful people to wear Abercrombie clothing, and that he doesn’t want core customers seeing people who are “not as hot as them” wearing the brand.  Channeling our high school nightmares about well-off, preppy kids, he went on to say, “People who wear (Abercrombie & Fitch) should feel like they’re one of the ‘cool kids'”.

While stores like H&M, American Eagle and others carry sizes from 00 to 18 for women, the largest pant size at A&F are a size 10.  

In a nation where the media is credited with becoming more sensitive to our ever-growing overweight and obese population– and where “fat shaming” a la Kim Kardashian and Jessica Simpson is frowned upon (but done with gusto)– is Jeffries justified in his stance?  Should we stop being so politically correct to the larger among us, or is Jeffries just a jerk?

Or should we be concerned that half-naked youngsters (called “models”) are hanging outside of the overly-perfumed stores, making anyone over the age of 22 feel uncomfortable while walking by the store?  I mean, really.  Put a shirt on.  

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About Crista Leigh

I used to be "The Rock Goddess" on the local affiliate of a nationally syndicated morning show. I spent my nights hanging out with band members at local concert venues, DJing and MCing various booze-filled events, and wearing outfits that involved more studs and spikes than could be found in every combined circa-1999 Hot Topic. Now, I'm the "Social Media Goddess," helping your business solidify a digital marketing plan to keep up with competitors. Doesn't really have quite the same ring, does it? I’m a lover of many things, but I am passionate about a few. Radio is my first love, and with that, the art of broadcasting. I have a deep appreciation for all music (yes, even polka) and grew up on a steady diet of punk rock and gospel (thanks, Dad). Combining my love of radio and music– and to live it every day– has been a dream-come-true, and I consider myself lucky to continue to work in the industry that gives me so much joy. Blogging, for me, is almost like an extension of radio. It gives me an opportunity to share my thoughts while providing the world with information. Marketing and social media are my new passions in life. I suppose "new" isn't the best way to describe it (since I've been at it for more than a decade) but I have recently enhanced my skills with additional clients and a shiny new master's degree. I suppose that's why I'm here.

Posted on May 10, 2013, in Uncategorized. Bookmark the permalink. 1 Comment.

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